Up Your Cupcake
Please 'Register' or 'Log-in' to start interacting with the forum.

Up Your Cupcake

Connect with other women from all over the world! Share advice, get support, & make lifelong friendships.
HomePortalRegisterLog in
Log in
Log in automatically: 
:: I forgot my password
User Control Panel
Forum FAQ

January 2019
Tweet With Us ♥
What is your opinion on Male Infant Circumcision?
 Pro-Parents Choice
 I don't have an opinion.
View results

Share | .

 Men's Magazine Prints Editions Using HIV-Infected Blood To Tackle Stigma

View previous topic View next topic Go down 

PostSubject: Men's Magazine Prints Editions Using HIV-Infected Blood To Tackle Stigma   Tue May 05, 2015 7:32 pm

Quote :
[You must be registered and logged in to see this image.]

Thanks to dramatic advances in drug therapy, infection with HIV has been transformed from a death sentence to a chronic, manageable disease. HIV-positive patients can even enjoy a normal life expectancy if treatment is successful. So we needn’t worry about this virus anymore, right? Sadly, that seems to be the misinformed idea held by many.

In spite of decades of research, campaigns and education, HIV is still among the top 10 leading causes of death in the world, ranking sixth with around 1.5 million deaths each year. Around 35 million people are currently infected with HIV, and cases are worryingly on the rise—it is far from old news. Determined to change this, a magazine has embarked on a bold new campaign in which 3,000 copies will be printed using ink mixed with HIV-infected blood.

The idea behind the original project, headed by “progressive men’s magazine” Vangardist and global comms agency Saatchi & Saatchi Switzerland, is set to reignite much needed conversation about HIV and AIDS and to tackle the stigma surrounding the virus.

“There’s been an 80 percent increase in HIV in the last 10 years—that’s according to the World Health Organization—and that’s pretty shocking,” said Jason Romekyo, Executive Creative Director of Saatchi & Saatchi Switzerland. “The reason why that’s happening is people just aren’t talking about it anymore.”

The provocative editions were created using ink infused with the blood of three infected individuals, hailed by the magazine as “HIV heroes,” all of whom have very different backgrounds: a 26-year-old gay man from Berlin, a 32-year-old straight man and a 45-year-old mother of two. As pointed out by publisher and CEO of Vangardist Julian Wiehl, two of these do not fit the typical stereotype associated with the virus, something the magazine understandably wants to accentuate.

“If you see the magazine… the first question that comes to your mind is, ‘Would I touch it? Would I take it in my hands?’” Wiehl said in an interview. “And the second question is, ‘Why would I touch it?’ or ‘Why wouldn’t I touch it?’” By encouraging people to hold HIV in this unique manner, Vangardist hopes that fears over contacting someone infected with the virus can be overcome. “It will make you reflect on HIV and you will think differently afterwards. Because now the issue is in your hands,” Wiehl wrote.

While the idea of touching HIV-infected blood may arouse raised eyebrows in many, there is of course absolutely no risk of infection from the magazine. To create the editions, Saatchi & Saatchi’s website writes that strict controls and processes were developed using guidelines established by Harvard and Innsbruck University guidelines. After the blood was donated, it was heat treated to inactivate the virus and then mixed to a ratio of 1 part blood and 28 parts ink. This unique blend was then used to print every word and image of every single page, creating 3,000 special copies, priced at €50 ($55). Profits will go to charities dedicated to tackling the stigma surrounding HIV, according to Mashable.

[You must be registered and logged in to see this link.]

Back to top Go down

PostSubject: Re: Men's Magazine Prints Editions Using HIV-Infected Blood To Tackle Stigma   Tue May 05, 2015 8:42 pm

I really think that the concept of getting past the fear and stigma is great, but I would not buy it. A. It's a men's magazine B. I would rather just donate to the charity and C. Did I mention it's a men's magazine? The whole concept is over the top, but the message is understood.
Back to top Go down

Men's Magazine Prints Editions Using HIV-Infected Blood To Tackle Stigma

View previous topic View next topic Back to top 
Page 1 of 1

Permissions in this forum:You cannot reply to topics in this forum
Up Your Cupcake :: HOT TOPICS & E-DISCUSSIONS ♥ :: News & Views-